The Business Law Reports
[2019] Bus LR 1777
Queen’s Bench Division
Regina (Cityfibre Ltd)
v
Advertising Standards Authority Ltd (Hyperoptic Ltd intervening)
[2019] EWHC 950 (Admin)
2018 Dec 13, 14;2019 April 15
Murray J
Consumer protection— Advertising— Unfair commercial practices— Comparative and misleading advertising— Legal test requiring Advertising Standards Authority to consider effect of advertising by reference to reasonably well-informed average consumer— Authority permitted to have regard to empirical research when determining average consumer’s level of knowledge— Proper approach to application of test and use of research—
Parliament and Council Directive 2005/29/EC, recital (18)
This content is available only to subscribers. If you have a subscription to this content, please log in.
If not, you can subscribe online, request a free trial, or contact ICLR by email at enquiries@iclr.co.uk or on +44 (0) 207 242 6471 to discuss further options.
JOHs should sign in via eLIS.
If not, you can subscribe online, request a free trial, or contact ICLR by email at enquiries@iclr.co.uk or on +44 (0) 207 242 6471 to discuss further options.
JOHs should sign in via eLIS.