R (Cityfibre Ltd) v Advertising Standards Authority Ltd (Hyperoptic Ltd intervening)

Subject Matter

CONSUMER PROTECTION — Advertising — Unfair commercial practices — Comparative and misleading advertising — Legal test requiring Advertising Standards Authority to consider effect of advertising by reference to reasonably well-informed average consumer — Authority permitted to have regard to empirical research when determining average consumer’s level of knowledge — Proper approach to application of test and use of research — Parliament and Council Directive 2005/29/EC, recital (18)

[2019] EWHC 950 (Admin); [2019] Bus LR 1777; [2019] WLR(D) 278, QBD

Legislation Considered

EU Enactments

Directive 2005/29/EC (Parliament and Council), recital (18)

Cases Cited

Cases cited in: R (Cityfibre Ltd) v Advertising Standards Authority Ltd (Hyperoptic Ltd intervening) [2019] EWHC 950 (Admin); [2019] Bus LR 1777; [2019] WLR(D) 278, QBD

Buxton (trading as The Jewellery Vault) v Advertising Standards Authority Ltd [2002] EWHC 2433 (Admin)

Estée Lauder Cosmetics GmbH & Co OHG v Lancaster Group GmbH (Case C-220/98); EU:C:2000:8; [2000] All ER (EC) 122; [2000] ECR I-117, ECJ

Gut Springenheide GmbH v Oberkreisdirektor des Kreises Steinfurt—Amt für Lebensmittelüberwachung (Case C-210/96) EU:C:1998:369; [1998] ECR I-4657, ECJ

Interflora Inc v Marks and Spencer plc [2014] EWCA Civ 1403; [2015] Bus LR 492; [2014] WLR (D) 473, CA

Lidl Belgium GmbH & Co KG v Etablissementen Franz Colruyt NV (Case C-356/04); EU:C:2006:585; [2007] Bus LR 492, ECJ

Pippig Augenoptik GmbH & Co KG v Hartlauer Handelsgesellschaft mbH (Case C-44/01); EU:C:2003:205; [2004] All ER (EC) 1156, ECJ

R (Coys Of Kensington Automobiles Ltd) v Advertising Standards Authority Ltd [2012] EWHC 902 (Admin)

R (National Association of Health Stores) v Department of Health [2005] EWCA Civ 154, CA

R (Smithkline Beecham plc) v Advertising Standards Authority [2001] EWHC Admin 6; [2001] EMLR 23

R v Advertising Standards Authority, Ex p DSG Retail Ltd (unreported) 4 December 1996

R v Advertising Standards Authority, Ex p International Fund for Animal Welfare (unreported) 11 November 1997

Secretary of State for Business, Innovation and Skills v PLT Anti-Marketing Ltd [2015] EWCA Civ 76; [2015] Bus LR 959; [2015] WLR (D) 63, CA

Speciality Drinks Ltd v European Union Intellectual Property Office (Case T-250/15) EU:T:2016:678, ECJ

Toshiba Europe GmbH v Katun Germany GmbH (Case C-112/99); EU:C:2001:566; [2002] All ER (EC) 325, ECJ

Cases citing

Cases citing: R (Cityfibre Ltd) v Advertising Standards Authority Ltd (Hyperoptic Ltd intervening) [2019] EWHC 950 (Admin); [2019] Bus LR 1777; [2019] WLR(D) 278, QBD

R (Actegy Ltd) v Advertising Standards Authority Ltd [2019] EWHC 2374 (Admin), QBD